Preparing for Sale Events and the Holiday Season
Our 5 top tips for successful preparation
Everyone knows that good preparation is the key to success. It’s even more crucial during those peak sales periods on the retail calendar – like Black Friday, Cyber Monday and the Holiday Season.
In fact, no matter what kind of sales event you have planned – from a flash sale to an end-of-season clear out – it’s vitally important that your ecommerce systems are properly prepared.
We’d like to ensure that your Comestri service runs as smoothly as possible during your big sales and holiday events, so we’ve put together some tips below to help you with your preparations:
Send prices in advance
Send your prices well before the start time so you can check that your online pricing is correct before going live, e.g. send prices the night before if your sale has a morning start time.
Use stock buffers
Consider using stock buffers to avoid stock outs if you think you might quickly sell out of any specific items, or out of stock on certain channels.
Maintain matching data with affiliates
Make sure the product and price information on your ecommerce site matches that for any related marketing/affiliate feeds, e.g. send an extra feed to Google Shopping to update product information when taking products off sale and back to their original price.
Generate prices for Price Rules
When generating Price Rules in Comestri, ensure that you both create the Rules and then select “Generate prices” to produce the actual prices.
Confirm start dates/times
Check that you have set the correct start date and time for your promotional product prices.