Electronic Data Interchange.
Application Programming Interface. Comestri has its own API, which can be used by external systems to send and retrieve product, order and shipment data to and from Comestri.
Product Kits are a collection of SKUs that are purchased as if they were a single Product, e.g. a Car Maintenance Pack, or a Welcome the New Baby Gift Set.
Features of Product Kits:
- A Product Kit is a new standalone product with its own name, description, images, etc.
- You can set the quantity of each SKU required to supply the Product Kit
- On marketplace platforms, a Product Kit looks like a single product and Comestri handles the decrementing of products that comprise the Product Kit. The inventory for a Product Kit is automatically calculated based on the available inventory for each product
To the marketplace platform, a Product Kit looks like a single product and Comestri handles the decrementing of inventory for the products that comprise the Product Kit.
A Grouped Product is a collection of individual products that is presented online as a bundle to promote sales. Each product in the group can be purchased individually or as part of the Grouped Product set.
Grouped Products can be used to:
- Upsell and cross-sell products
Use Grouped Products to boost sales through upselling and cross-selling of related products, e.g. as in “Shop the Look”, “Outfits”, and “Fashion Edits” selections. - Encourage buying in bulk
Grouped Products allow you to highlight to customers that buying a larger quantity of goods can be a better value proposition.
In Comestri, Alias Products enable you to retail the same product in different ways by allowing you to list the same product under a different Name, Code and Description.
An Alias product is a version of a SKU (known as the Master product) that shares stock with its Master but has a different name and Code and may also have a different description or other Attribute values. Alias products allow retailers to sell the same product under multiple listings online, e.g. retailers can list generic car brake pads under various car makes and models to take advantage of online searches for branded parts.
Alias Products all share the same inventory with their base product. For example, you could use Comestri’s Alias Products capability to list the same unisex flip flops footwear product as “Women’s Aloha Flip Flops” and “Men’s Beachcomber Flip Flops” on different online marketplaces. You could also use Alias Products to boost your A/B testing strategy.
In Comestri, Image Attributes enable you to associate Attribute values with Images, while Image Tags are free-form tags that can be entered against an Image.
Image Attributes can be used to:
- Attach rich descriptive data to Images
Add data like Angle, View, Cropping, and Width to Images and create a powerful descriptive profile for each Image that can be utilised by online platforms, as well as third-party merchandising services, to optimise the online customer buying experience.
Image Tags can be used to:
- Filter Images to Channels
Use Image Tags to determine whether an Image can be sent to a Channel that has particular Image requirements. For example, a marketplace might only accept Images of a particular size with white backgrounds. Another platform might require that Image swatches are accompanied by hexadecimal colour codes. In these cases, you could set up channel filters to accept only images with Image Tags that satisfy these conditions.
- Sort Images for online display
Image Tags can be used to determine the display order of Images on product pages to help lift customer engagement.
- Create rich SEO data
Use Image Tags to add keywords and other meta data to Images to help improve SEO ranking and searchability on product webpages.
Liquid is an open-source template language created by Shopify and written in Ruby.
Liquid is primarily used in channels to create field-mapping rules, but can also be used to formulate Product Rules in the PIM. Liquid is used to build the contents of a Channel field from multiple product Attributes. You can also build complex conditional rules to populate Channel fields using Liquid.
Want to learn more? Read our guide to Using Liquid in Comestri