When buyers are searching online, it’s the quality of your content that determines whether or not you make a sale. And the definition of high quality never really changes: content must be relevant, valuable and consistent. But above all, it needs to be rich and compelling enough to captivate the attention of potential buyers. So, for example, if you’re a wine merchant, you should be ensuring customers have easy access to detailed information about every wine variety you sell. Or, if you’re in the beauty business, you should be satisfying customers’ curiosity about all the latest skincare ingredients. In other words, you need to ensure customers have easy access to rich, detailed and engaging product information – wherever they are in your online sales funnel. But how can […]